{"id":62,"date":"2009-05-06T11:29:49","date_gmt":"2009-05-06T11:29:49","guid":{"rendered":"http:\/\/goiena.net\/blogak\/hamaika\/markak"},"modified":"2009-05-06T11:29:49","modified_gmt":"2009-05-06T11:29:49","slug":"markak","status":"publish","type":"post","link":"https:\/\/blogak.goiena.eus\/hamaika\/2009\/05\/06\/markak\/","title":{"rendered":"Markak"},"content":{"rendered":"<p><!--[if gte mso 9]&gt;--><\/p>\n<p>  Normal<br \/>\n  0<br \/>\n  21<\/p>\n<p>  false<br \/>\n  false<br \/>\n  false<\/p>\n<p>  MicrosoftInternetExplorer4<\/p>\n<p><!--[if gte mso 9]&gt;--><\/p>\n<p><!--\n \/* Style Definitions *\/\n p.MsoNormal, li.MsoNormal, div.MsoNormal\n\t{mso-style-parent:\"\";\n\tmargin:0cm;\n\tmargin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:12.0pt;\n\tfont-family:\"Times New Roman\";\n\tmso-fareast-font-family:\"Times New Roman\";\n\tmso-no-proof:yes;}\n@page Section1\n\t{size:595.3pt 841.9pt;\n\tmargin:70.85pt 3.0cm 70.85pt 3.0cm;\n\tmso-header-margin:35.4pt;\n\tmso-footer-margin:35.4pt;\n\tmso-paper-source:0;}\ndiv.Section1\n\t{page:Section1;}\n--><br \/>\n<!--[if gte mso 10]&gt;--><\/p>\n<p> \/* Style Definitions *\/<br \/>\n table.MsoNormalTable<br \/>\n\t{mso-style-name:&#8221;Tabla normal&#8221;;<br \/>\n\tmso-tstyle-rowband-size:0;<br \/>\n\tmso-tstyle-colband-size:0;<br \/>\n\tmso-style-noshow:yes;<br \/>\n\tmso-style-parent:&#8221;&#8221;;<br \/>\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;<br \/>\n\tmso-para-margin:0cm;<br \/>\n\tmso-para-margin-bottom:.0001pt;<br \/>\n\tmso-pagination:widow-orphan;<br \/>\n\tfont-size:10.0pt;<br \/>\n\tfont-family:&#8221;Times New Roman&#8221;;<br \/>\n\tmso-ansi-language:#0400;<br \/>\n\tmso-fareast-language:#0400;<br \/>\n\tmso-bidi-language:#0400;}<\/p>\n<p>Hainbat produktu, izan galletak ala jogurtak, jatorrizkoa<br \/>\nduten markatik kanpo ez direla salgai jartzen dioten iragarkiak ugaritu dira.<span>&nbsp; <\/span>Krisiaren eraginez, jendeak produktu zuriak<br \/>\nerosten ditu sarriago eta sistema kapitalistaren oinarrian dauden markek kolpea<br \/>\nsentitu dute. Orain arte, telebista marken iragarkietatik bizi<span>&nbsp; <\/span>izan da. Baina, behera egin duenez publizitate-fakturazioak,<br \/>\nmugimendu interesgarriak ekarri ditu. Lehena, TVEk mugatua izango duela<br \/>\npublizitatearen presentzia. Bigarrena, legez, kanalak batzeko zeuden mugak<br \/>\ndesagertu egingo direla. Laster Cuatro eta Tele 5 ala A3 eta Sextaren arteko<br \/>\nbateratzeak etorriko dira, denontzako publizitaterik ez dagoela<span>&nbsp; <\/span>ikusita. Telebista kanalak ere markak dira<br \/>\neta gaur egun zaila egiten zaie hain ugaria den merkatuan bereiztea eta izaera<br \/>\npropioa erakustea. <\/p>\n<p><\/p>\n<p><b>Programak ez&nbsp; dira markak<\/b><\/p>\n<p>Gero eta ugariagoa da programa bat gustuko kanal honetan eta beste hori bestean dabilen jendea. Kanalarekiko fideltasun barik, handik hona jardutea. Eta, ahalegin berezia egiten duten arren, promoak, irudi korporatiboa, aurkezleak eta ikur-ontzi gisa arituko diren hainbat saio, kanalek oso ahula dute marka propioa. Eskaintza oso antzerakoa dute kanal gehienek, kopiak ugaritu egin dira eta apustu berrietarako abagadune ekonomikorik ez dela dakite guztiek. Gainera, zaila da horrenbeste kanalen artean bakoitzaren nortasuna plazaratzea.&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<p>Eskerrak, horretan, zerbitzu publikoko kanalek abantaila dutela. Neurri handi batean, beraiei dagokielako marka &#8220;zuri&#8221; gisa aritzea eta, krisi garai honetan, sendotasuna erakustea.<!--[if gte mso 9]&gt;--><\/p>\n<p>  Normal<br \/>\n  0<br \/>\n  21<\/p>\n<p>  false<br \/>\n  false<br \/>\n  false<\/p>\n<p>  MicrosoftInternetExplorer4<\/p>\n<p><!--[if gte mso 9]&gt;--><\/p>\n<p><!--\n \/* Style Definitions *\/\n p.MsoNormal, li.MsoNormal, div.MsoNormal\n\t{mso-style-parent:\"\";\n\tmargin:0cm;\n\tmargin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:12.0pt;\n\tfont-family:\"Times New Roman\";\n\tmso-fareast-font-family:\"Times New Roman\";\n\tmso-no-proof:yes;}\n@page Section1\n\t{size:595.3pt 841.9pt;\n\tmargin:70.85pt 3.0cm 70.85pt 3.0cm;\n\tmso-header-margin:35.4pt;\n\tmso-footer-margin:35.4pt;\n\tmso-paper-source:0;}\ndiv.Section1\n\t{page:Section1;}\n--><br \/>\n<!--[if gte mso 10]&gt;--><\/p>\n<p> \/* Style Definitions *\/<br \/>\n table.MsoNormalTable<br \/>\n\t{mso-style-name:&#8221;Tabla normal&#8221;;<br \/>\n\tmso-tstyle-rowband-size:0;<br \/>\n\tmso-tstyle-colband-size:0;<br \/>\n\tmso-style-noshow:yes;<br \/>\n\tmso-style-parent:&#8221;&#8221;;<br \/>\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;<br \/>\n\tmso-para-margin:0cm;<br \/>\n\tmso-para-margin-bottom:.0001pt;<br \/>\n\tmso-pagination:widow-orphan;<br \/>\n\tfont-size:10.0pt;<br \/>\n\tfont-family:&#8221;Times New Roman&#8221;;<br \/>\n\tmso-ansi-language:#0400;<br \/>\n\tmso-fareast-language:#0400;<br \/>\n\tmso-bidi-language:#0400;}<\/p>\n<p> Egungo egoeran, gainera, euskarazko kanalek abantaila dute, hizkuntzak sekulako marka identifikatzaile lana egiten duelako.&nbsp; <\/p>\n<p>&nbsp;<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Normal 0 21 false false false MicrosoftInternetExplorer4 \/* Style Definitions *\/ table.MsoNormalTable {mso-style-name:&#8221;Tabla normal&#8221;; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:&#8221;&#8221;; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:&#8221;Times New Roman&#8221;; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Hainbat produktu, izan galletak ala jogurtak, jatorrizkoa duten markatik kanpo ez direla salgai jartzen dioten iragarkiak ugaritu dira.&nbsp; Krisiaren eraginez, jendeak produktu zuriak [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[138,5],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-sailkatugabeak","tag-markak","tag-telebista"],"_links":{"self":[{"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":0,"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogak.goiena.eus\/hamaika\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}